The individual artisan
One pair of hands, one craft, often generations deep. No website, no English, no idea what an HS code is. If the work is exceptional, none of that matters.
Applications open · Cohort of 100
haat is choosing a first hundred Indian makers to take global — artisans, family workshops, D2C brands, exporters. You make the work. We clear everything between it and a buyer eight thousand kilometres away.
Not because the work isn't good enough. Because between a workshop in Bhuj and a living room in Berlin sits a wall that has nothing to do with craft.
IEC. GST with a letter of undertaking. AD code with your bank. HS codes on every item, a commercial invoice per parcel, a packing list that matches it exactly. Get one wrong and the box sits in a customs shed.
A buyer in Ohio pays in dollars. You bank in rupees. Between the two sit foreign-remittance rules, conversion spreads, and a settlement that most gateways will not do for a workshop of four.
A parcel that goes missing in Frankfurt is not a parcel you can go and find. Neither is a return. Handling either from a workshop in Bhuj means answering emails at two in the morning in a language that is not yours.
The split is deliberately lopsided. That's the offer.
You
haat
The cohort is deliberately mixed. What a hundred-year-old block-printing family and a three-year-old D2C brand have in common is the only thing being judged.
One pair of hands, one craft, often generations deep. No website, no English, no idea what an HS code is. If the work is exceptional, none of that matters.
Four to twenty people, one roof, one discipline. Already supplying domestic buyers and quietly better than most of what reaches the export market.
You have built a following in India, your packaging is right, your unit economics work. What you don't have is a route abroad that doesn't eat the margin.
You already ship containers, usually under someone else's label. This is the cohort where you stop being an anonymous supplier and start being a name.
01
Not merely authentic, and not merely handmade. Good enough that a buyer who has never heard of your town would choose it over the alternative in front of them.
02
Every piece. haat is export-only and that is the whole proposition; there is no route in for goods finished elsewhere.
03
One exceptional piece is a gift. A hundred consistent ones is a business. We need to know which we are looking at.
04
The single strongest predictor of whether a seller succeeds here. A buyer eight thousand kilometres away is trusting a stranger; the sellers who reply within a day are the ones who get asked again.
The form below. Fifteen minutes, no account, nothing to upload. Written so you can answer it from a phone in a workshop.
A person reads every application. If your work is a fit, you hear from us within two weeks — and if it is not, you hear that too, rather than nothing.
A call in your language, and one piece posted to us so we can hold what you make. This is where most of the decision happens.
IEC, LUT, AD code, bank setup, listings, photography. You keep making while we clear the wall. Then your shop opens in seventy-five countries at once.
Apply
No account, nothing to upload, and no fee at any point. If you don't have GST, an IEC, a website, or a word of English — say so. None of it counts against you.
Already know you want to sell on haat and don't need the cohort? Start a shop directly.