Selling · 7 min read · Updated Jun 20, 2026
How to price handmade products for export from India
Export pricing isn't your domestic price plus postage. Distance, duties, currency, and platform fees all sit between you and the money. Price for the whole journey and you keep your margin; ignore one and it quietly disappears.
Build the price from the bottom up
- Materials and consumables per piece.
- Your time, paid at a rate you'd accept — makers chronically undercount this.
- A share of fixed costs (tools, workspace, photography).
- International shipping and packing for that product's weight and size.
- Duties and taxes if you sell on a duties-inclusive (DDP) basis.
- Platform and payment fees.
- Your profit margin on top — not the leftover.
Think in the buyer's currency
A price that feels high in rupees can read as fair value abroad — and vice versa. Handmade, India-origin pieces compete on story and quality, not on being the cheapest. Don't anchor to a race to the bottom you can't win.
Decide who absorbs shipping and duty
You can show a lower item price and add shipping/duty at checkout, or fold everything into one all-inclusive number. Overseas buyers strongly prefer the second — no surprises at the door. See the shipping guide for DDP.
Frequently asked
- Should I match competitors' prices?
- Use them as a reference, not a rule. If your piece is better made or carries a verified origin, price for that — buyers of handmade goods are not only shopping on price.
- How do I handle currency conversion?
- Sell in the buyer's currency where you can, using a current FX rate with a small buffer for volatility. A platform that displays localised prices does this for you.